Amazon is making a bold play for the premium tablet market with its new Alexa Tablet 12 Pro. The device aims to deliver a top-tier user experience while significantly undercutting standard flagship pricing.
According to an early hands-on, the tablet directly targets Apple's high-end iPad Pro. Its main selling point is an aggressive pricing strategy, attempting to deliver pro-grade functionality and a large display footprint for less than half the cost of Apple's flagship slate.
While entering the premium productivity segment poses a tough challenge against established industry leaders, Amazon's accessible price point could make it an attractive alternative for budget-conscious power users.
Please check the original coverage on Engadget for full hands-on impressions and detailed device insights.
