Android devices have secured 54% of the smartphone market in Japan, overtaking the competition as rising iPhone prices push local consumers toward alternative options.
Japan has historically been one of Apple's most reliable strongholds, with the iPhone consistently commanding a dominant lead in the region. However, higher retail pricing on Apple hardware has disrupted this trend, driving price-conscious buyers toward more affordable and varied hardware choices.
With a broad spectrum of budget and mid-range devices, Android manufacturers have successfully capitalized on the shifting market dynamics to claim the majority share in the country.
For full details and further breakdown of the market data, check the original report on Nikkei Asia.
