Apple has set its sights on the foldable device segment, signaling a major strategic move into a market that Samsung Electronics has pioneered and dominated for years.

Samsung has maintained a strong lead in foldables with multiple generations of folding and flip-style smartphones. Apple's entry is expected to dramatically shift industry dynamics, driving broader consumer interest and accelerating competition across the premium tier.

While specific technical designs, display approaches, and release schedules have not yet been detailed, market watchers are eager to see how Apple adapts its ecosystem to a flexible display form factor.

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