Apple appears to be facing unexpected headwinds in one of its key expansion markets. According to recent reports, iPhone festive sales in India have declined by as much as 30%, signaling a noticeable drop in momentum for the Cupertino giant.
The festive shopping season in India is typically a prime period for smartphone shipments and heavy consumer spending. A double-digit drop in sales during this window suggests that Apple may be struggling to maintain its earlier pace of rapid adoption among local consumers.
While Apple has aggressively expanded its local presence and focused heavily on retail operations in the country, the cooling demand during a peak retail period poses a major challenge to its premium market strategy.
Please check the original report on Moneycontrol.com for full details and further analysis.
