Apple is now giving iOS developers a new tool to reduce churn by allowing them to present discount offers directly to users attempting to cancel their subscriptions.
This retention feature provides an automated way for apps to retain customers at a critical touchpoint. Instead of losing a subscriber entirely, developers can present special pricing incentives to persuade users to maintain their active plans.
For iPhone users, this change means that navigating through the cancellation process for supported apps may now bring up tailored promotional rates, mirroring common retention strategies seen in web-based subscription platforms.
For further details on how this new subscription retention feature functions, check the original report on 9to5Mac.
