The premium smartwatch market has seen an eye-catching discount as the Apple Watch Ultra 4 drops to $699.99. This markdown represents the first major price cut for the high-end wearable.

Flagship smartwatches typically hold their retail pricing for considerable stretches, making significant promotional discounts relatively rare. For consumers tracking deals on premium wearables, this promotional drop provides a notable opportunity to pick up the device below standard retail rates.

Promotions like this are often time-sensitive and subject to retailer inventory. Check Android Authority for full details on the offer.