In the modern enterprise software landscape, the practice of charging premium prices for basic Single Sign-On (SSO) capabilities—frequently referred to as the "SSO tax"—remains a major frustration for IT administrators. Forcing organizations to pay significantly more simply to secure access to digital tools has drawn increasing pushback from security leaders.
This friction presents a unique opening for Apple as it builds out its presence in business environments. With devices like the iPhone and Mac deeply embedded in daily corporate workflows, simplified identity management and stronger native authentication features could help position Apple as an enterprise-first platform.
By continuing to refine its business management solutions and encouraging more accessible identity standards across third-party platforms, Apple could help eliminate costly hurdles for companies of all sizes. Enhancing security integration directly at the hardware and platform level would streamline administrative tasks and improve user access.
Check the original source at 9to5Mac for full details.
