Preparations are underway for Apple's latest hardware release, with prominent new displays appearing at one of the company's most famous retail locations. Ahead of the scheduled Friday launch, oversized iPhone installations were spotted outside the Apple Fifth Avenue store in New York City.
The large-scale promotional setup highlights an iPhone duo, creating visual buzz for passersby and signaling the imminent arrival of the new devices. Apple regularly transforms its key flagship stores with creative marketing displays to generate excitement leading into major shopping weekends.
With the launch date fast approaching, stores are gearing up to welcome walk-in customers and fulfill initial pre-orders as the new lineup officially hits shelves.
For additional photos and full details on the installation, check the original report on 9to5Mac.
