Apple is introducing a new profiles feature for the Apple TV app on iPhone with the release of iOS 27.2, as reported by 9to5Mac.
The addition is designed to improve the multi-user experience on mobile devices, allowing family members or shared-device users to manage their individual viewing preferences, recommendations, and watchlists more seamlessly from their iPhones.
While complete implementation details and rollout specifics depend on Apple's software release timeline, the update highlights ongoing refinements to the company's media ecosystem and cross-device functionality.
For full details and further coverage on this feature, check the original report on 9to5Mac.
