Apple appears to be reconsidering its traditional launch playbook by staggering the debut of its next-generation smartphones. According to recent reports, the company plans to introduce the iPhone 18 lineup first, followed by its highly anticipated foldable device approximately one month later.
A staggered release could allow Apple to give each flagship product its own distinct launch window, preventing the groundbreaking foldable form factor from overshadowing the standard iPhone refresh. This phased strategy may also assist with supply chain management and production ramps across both distinct device categories.
While specific technical details and definitive launch windows remain unconfirmed, the reported approach highlights Apple's calculated entry into the foldable arena alongside its established smartphone portfolio.
Please check the original report by Maeil Business Newspaper for full details.
