Samsung has launched a new promotional campaign for the Galaxy Z Fold 8 that takes direct aim at its biggest rival. In a series of newly released video ads, the company is poking fun at an issue being referred to as "crackgate" surrounding the iPhone Duo.

The competitive marketing spots highlight Samsung's foldable hardware while making light of the reported issues on the competing device. Samsung has a long-standing tradition of using tongue-in-cheek advertising to contrast its own hardware engineering with rival flagship designs.

By spotlighting durability and its foldable display technology, the tech giant is using the campaign to capture consumer interest and sway prospective buyers toward the Galaxy lineup.

For more details on the advertisements and the full video clips, check the original report on 9to5Google.