TCL is expanding its smart display lineup with the official launch of its new Designer Series. The lifestyle-centric televisions are powered by Google TV and are aimed squarely at competing with Samsung's well-established The Frame.

Samsung has long dominated the designer TV segment by offering displays that double as artwork when not actively in use. With this new lineup, TCL seeks to capture a share of the design-conscious consumer market, blending modern home decor aesthetics with standard home entertainment.

Running on the Google TV platform, the new series offers access to popular streaming services, digital assistant features, and smart home controls within a visually discreet form factor designed to complement interior spaces.

For complete specifications, pricing, and availability in your region, be sure to check the original coverage on Android Headlines.