Bose is expanding its portable audio lineup with a new set of noise-cancelling earbuds priced at $99. The move brings the brand's renowned noise-cancellation capabilities into a significantly more budget-friendly territory.
Positioned at an aggressive sub-$100 price point, the new earbuds could pose serious competition to Apple's entry-level audio accessories. Offering dedicated noise-cancelling features in this bracket allows Bose to target everyday listeners seeking advanced audio features without a steep cost.
While higher-end wireless models often command several hundred dollars, this release highlights an increasing push to deliver core listening technologies to a broader audience.
Check the original report on bgr.com for full details.
