UK regulators are looking to introduce measures that would allow users to choose their preferred default AI assistant on Android and within the Google Chrome browser.
The push aims to curb anti-competitive behavior and level the playing field for emerging artificial intelligence services. By giving consumers an explicit choice rather than defaulting to built-in systems, regulatory bodies hope to prevent dominant platforms from locking users into proprietary AI ecosystems.
Similar regulatory interventions in the past have mandated choice screens for web browsers and default search engines. A comparable requirement for AI assistants could reshape everyday smartphone use, opening the door for alternative AI tools to integrate more deeply into core device features.
Check the original report on Android Headlines for full details.
