Apple's Worldwide Developers Conference (WWDC) 2026 is officially underway, with major attention focused on the rollout of Apple Intelligence across the company's ecosystem.

With Apple Intelligence now going live, industry analysts and market watchers have quickly turned their focus to hardware demand. The arrival of these features has reignited discussions regarding whether AI-driven capabilities will finally spark a major iPhone upgrade supercycle among consumers eager for the latest functionality.

As the conference progresses, all eyes remain on how Apple positions its software enhancements to drive future smartphone adoption and reshape user experiences heading into the next product cycle.

For full details and in-depth analysis, please refer to the original report on TradingKey.