Xiaomi is reportedly making a major change to its product branding strategy by phasing out the familiar "Mi" prefix on upcoming devices. The moniker has been a central part of the company's hardware identity for years, spanning flagship smartphones, tablets, and smart lifestyle products.
Under the new naming approach, future releases are expected to adopt the unified "Xiaomi" brand name directly on device packaging and marketing materials. This shift is intended to streamline the tech giant's global portfolio and create a clearer, more cohesive presence across international markets.
While existing devices will remain unchanged, the transition signals a broader effort by the company to reinforce its primary corporate identity alongside independent sub-brands.
For full details and additional background on this naming change, please check the original report on voi.id.
